Marketing, Comms & AI Dictionary
Make sense of the language of marketing, communications and AI, with plain-English definitions in one place.
Explore the dictionaryThe resource library
Explore our dictionary, workbooks and guides for marketing and communications teams putting AI into practice.
3 resources
Make sense of the language of marketing, communications and AI, with plain-English definitions in one place.
Explore the dictionary →
Four practical workbooks to set team guidelines, choose a workflow, write the spec and bring your people with you.
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A practical menu of ways AI can help your team plan, create, listen, support change and measure impact.
Download the guide · PDF →AI Transformation and Change Management
Roadmap, governance, and priorities for AI adoption at scale.
Help your people adopt AI without breaking the work.
Narrative and Growth Engine
Build a lean, agentic marketing and comms function.
Build brand and executive authority for the AI era.
Proven playbook for scaling with AI.
Fractional senior leadership helping to build and advise AI-forward teams.
AI ENABLEMENT AND TRAINING
From half-day to multi-day trainings, scoped to your team's AI maturity.
Ongoing coaching for the person leading AI inside your team.
One-on-one AI fluency for CMOs, CCOs, and senior leaders.
Your on-call AI partner for questions, second opinions, and ongoing thinking.
FULL SERVICE SUPPORT