Austley AI Policy
Effective Date: January 1, 2025
At Austley, we embrace AI as a powerful tool to enhance our creativity, efficiency, and ability to serve clients. It is never a replacement for the human judgment, empathy, and strategic thinking that define great communication.
We are transparent about our use of AI and committed to using it ethically, responsibly, and in ways that align with our clients’ trust and expectations.
How We Use AI
We leverage AI to:
- Jumpstart brainstorming, research, and creative development
- Improve workflows and speed up production timelines
- Repurpose content across platforms with consistency and scale
- Support strategic recommendations with smart data synthesis
But we never outsource our values. Every client deliverable is reviewed, refined, and approved by experienced human professionals who understand the nuances of brand, audience, and context.
Our Commitment to Responsible AI Use
We follow a set of core principles to guide how AI is used in our work:
- Human-Always Strategy: AI supports our work, not replaces it. We use it to enhance, not dilute, our clients' stories.
- Transparency & Trust: We openly disclose when and how AI tools are part of our process. We believe trust starts with clarity.
- Ethical Governance: We follow evolving best practices for bias mitigation, fairness, and responsible innovation. We are developing internal training and oversight to ensure our team is equipped to use AI thoughtfully and ethically.
- Data Privacy & Protection: We do not input sensitive or proprietary information into public AI tools. We respect data privacy and stay mindful of compliance with regulations like GDPR and CCPA.
- Accountability: Our team remains responsible for the outcomes we deliver. AI may assist the process, but people remain in charge.
As AI evolves, so will our policies. We are committed to learning, improving, and holding ourselves accountable as stewards of both technology and trust.
