AI Visibility · Authority Lab

What does AI say about your brand?

Authority Lab helps you understand whether and how your brand appears in AI-generated answers to relevant buyer questions, then decide what to improve. Learn to lead the work yourself, or have Austley handle it.

Request a free AI visibility report Explore two ways to work

Get an introductory look at how your brand appears in a sample of relevant AI answers.

One free introductory report per prospective client. Requests are reviewed before a report is run.

Buyer question

“Which partner is right for our team?”

Inside an AI answer What we examine

Mention Is your brand included?

Context Is it described accurately?

Sources What evidence is cited?

Illustrative view · not an audit result

What we examine

A clearer picture of your AI visibility.

Answers + alternatives

Where your brand appears, how it is described and which competitors appear across selected buyer questions, topics and AI models.

Content + sources

Questions your content leaves unanswered, evidence supporting your claims and third-party sources cited in the sampled answers.

Technical foundations

Potential barriers to accessing and understanding key pages, with practical fixes to review with your web team.

Two ways to work together

Your team leads.
Or we do the work.

The same AI visibility focus, with a different level of hands-on support.

Training + enablement

Learn to lead the work.

Learn how to assess AI answers, interpret findings and improve content. We help your team build a repeatable approach to AEO, with practical exercises and guidance on what to measure.

Explore AI training

Marketing + comms support

Have Austley lead the work.

We assess visibility, prioritize opportunities and carry out agreed content and communications improvements. Technical changes are coordinated with your web team. Measurement and ongoing support are scoped together.

Explore marketing + comms support

How the work moves forward

From questions to a practical plan.

Establish a baseline.

Agree on audiences, questions, models and pages to examine.

Prioritize the gaps.

Separate useful improvements from issues that need more investigation.

Implement or train.

Make agreed changes or equip your team to make them.

Recheck the sample.

Compare like-for-like questions where possible and record what changed.

Practical outputs

Know what to work on next.

Depending on scope, you leave with:

A baseline with its sample and limitations.
A prioritized content and technical action list.
Training guidance or agreed implementation work.
A plan for comparable follow-up measurement.

A working priority list

Example

Clarify

Explain who the service is for.

Support

Add evidence to a key claim.

Check

Review access to a priority page.

Illustrative actions, not findings about your website.

Questions, answered

AI visibility,
in plain language.

What are AEO and GEO? Is this SEO?

AEO means answer engine optimization; GEO means generative engine optimization. Both describe work to help brands appear accurately in AI answers. They overlap with SEO, but focus on generated answers and citations rather than search rankings alone.

Can we learn to do this ourselves?

Yes. Choose training for an in-house approach, or hands-on delivery through marketing and communications support. We can discuss a combination.

What does an AI visibility score mean?

A score reflects a defined sample of questions, personas and models at a particular time. It does not represent every buyer or all AI queries. We explain the calculation and comparison limits.

Can you guarantee mentions or citations?

No. AI answers vary and providers control their systems. We cannot guarantee citations, rankings, leads or sales. We focus on evidence, useful improvements and transparent measurement.

What tools and data do you use?

We use third-party tools alongside practitioner review. Before work begins, we agree on the tools, data access, handling and measurement scope. Authority Lab is Austley’s service, not a proprietary software platform.

How do we start?

Tell us about your brand, buyers and who will own the work. We’ll recommend a starting scope and the right balance of training and delivery.